What is this project about?
The Youth-Led Anti-Vaping Campaign was developed through the ECHO Youth Voice Forum, bringing together young people from across Tower Hamlets to co-design a campaign aimed at reducing vaping among their peers.
Across a series of structured workshops, young people explored their experiences of vaping culture, reviewed existing campaigns, and worked collaboratively to design campaign concepts that feel relevant, realistic and engaging for their generation. The work moved from understanding the issue, to defining campaign goals, through to developing and presenting final campaign ideas directly to commissioners and decision-makers.
This project ensures that messaging around vaping is shaped by those most affected, resulting in a campaign that reflects real experiences, challenges assumptions, and avoids traditional approaches that young people feel are ineffective.
